Symtec is a manufacturer of HMI (human/machine interface) components for the powersports, marine, and eBike industries. OEMs rely upon their HMI expertise to build innovative components they can integrate into their products that create a distinctive difference for their customers.
Coefficient really dove into our whole business to understand what we're about. They were very thorough and challenged us to rethink the value we bring in a fresh way. We took a quantum leap in the right direction.