Accountinuity is a financial and accounting team for growth-minded entrepreneurs seeking to profitably scale their business.

Services Provided

Brand Strategy

Market Strategy Development
Messaging Platform Development
Corporate Naming
Brand Positioning
Got to Market Development


Logo Design
Visual Identity
Website Design
Design Templates
Brand Guidelines


Webflow Development
Integration Support

A national brand is born.

When Heide Olson started All in One Accounting from her garage nearly 20 years ago, she never imagined it would one day become a national outsourced accounting firm. But that day is now.

Even though All In One Accounting has won Inc 5000 and Fastest Growing Company awards, Heide came to Coefficient looking for some new ways to really take the company over the top. That’s when we got to work outlining a strategy to split her business into two brands, Veracity Pros to serve the unique needs of nonprofit organizations, and Accountinuity to serve fast-paced entrepreneurial clients, like Heide.

The Coefficient team developed the value proposition and market engagement strategy, conceived the name “Accountinuity" to express the value of being a sustaining partner to entrepreneurs, and crafted the corporate identity, image, and website.

"Coefficient led our entire rebranding. They conceived the perfect name for us and crafted an identity and website that we just love. They're very responsive, great to work with, and experts at taking the mystery of marketing, merging bold strategic vision with superb execution."

Becky Lewis

COO – Accountinuity

"Coefficient was amazing to work with on our rebranding! The process was a lot more fun than I thought it would be and I was amazed by how they created brands that look and feel like us. Their creative process was matched by their technical capabilities to help resolve issues that arose during the rebranding process."

Lana Nelson

Vice President, Business Development – Accountinuity

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